We had thousands of overdue customers every month. With Paraglide, they're all being chased and so our outstanding AR reduced by 51%
Andreas Hagström
Group CFO
Adtraction
About Adtraction
Adtraction is a Stockholm-based, full-service partner marketing platform. Adtraction connects brands with marketing partners, content sites, influencers, affiliates, and comparison sites across industries, from e-commerce to financial services, working on a performance-based model where advertisers only pay for results.
Before Paraglide
Adtraction's scale, with thousands of advertisers and partners across a performance-based, commission-driven model, meant thousands of overdue accounts every month, more than any team could chase manually.
After Paraglide
After adopting Paraglide, every one of those overdue accounts started actually getting chased. What used to be an unmanageable volume of thousands of customers past due each month became something the team could stay on top of consistently, without the backlog quietly growing month over month.
The Results
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Impact
51% reduction in ageing AR over 30 days
